LOUIS VUITTON FONDATION BY
The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris, France.
In 1858, Louis Vuitton introduced his flat-bottom trunks with Trianon canvas, making them lightweight and airtight, creating then the “Trianon trunk” design, inspired on the H J Cave “Osilite Trunk” design.
The company participated in the 1867 Universal Exhibition in Paris. By 1885 the company opened its first store in London on Oxford Street.
In 1892, Louis Vuitton died and the company’s management passed to his son. After the death of his father, Georges Vuitton began a campaign to build the company into a worldwide corporation. Today Bernard Arnault is the Chairman and CEO of LVMH Moët Hennessy since 1989.
Louis Vuitton, the world’s leading luxury product group of 70 Houses have three fundamental values articulated by the Chairman himself and shared by its members: Be creative and Innovative; deliver Excellence and last but not the least Cultivate an Entrepreneurial Spirit.
Bernard Arnault’s personal passion for artistic creation resonated strongly from the collaboration of Louis Vuitton with artists like Sol LeWitt, César and Olivier Debré, Ellsworth Kelly, Olafur Eliasson, Janet Cardiff or Bob Wilson, Sarah Morris,and Ugo Rondinone or Stephen Sprouse, Takashi Murakami, Richard Prince, and Yayoi Kusama being for visual arts, brands windows decoration or Louis Vuitton creations, the vision effect was fresh and vibrant,and the many years of corporate patronage of LVMH. His passion has what drove his decision to build “Foundation Louis Vuitton” which he felt would bring to Paris a space to give tribute to artists and also to inspire them in a perfect embracement of creativity. For me that alone is very enlightening.
‘We wanted to present Paris with an extraordinary space for art and culture, and demonstrate daring and emotion by entrusting Frank Gehry with the construction of an iconic building for the 21st century. ” Bernard Arnault
The brief for “Foundation Luis Vuitton“, situated on the edge of the Jardin d’Acclimatation in the Bois de Boulogne, in Paris was basically that the building would relate to the gardens and the trees. Frank Gehry understood that a building in this park needed to be something like the Grand Palais , a garden structure or conservatory (shaped like a tent but consisting entirely in iron and glass).
There are two parts:
ICEBERG(interior) – the solid structure with 7,000m² usable floor space of which 3,850m² is museum space including 11 exhibition galleries with a four category collection: Contemplative, Pop, Expressionist, Music & Sound, with at the moment 217 pieces of art and 87 artists. The auditorium seats 360-1,000 .
VERRIER – glassblower (exterior) with 13,500m² surface area of 12 glass sails and 19,000 sheets of Ductal (white fiver-reinforced concrete).
Symbolizing a floating ship with a garden on the rooftop and glass covering. Its design, construction and subsequent use (preservation of its natural resources), in other words each stage of the project was engaged with the ecological and human bases of sustainability. Described as a High-End experimental and environmental approach.The internationally renowned architect Frank Gehry’s ways of expressing his designs has high demands for technical innovation. All the FLV project partners used the Digital Project tool, a software program developed by Gehry Technologies, which makes Frank Gehry’s complex shapes possible to create.
“To reflect our constantly changing world, we wanted to create a building that would evolve according to the time and the light in order to give the impression of something ephemeral and continually changing.” Frank Gehry
It’s a dedicated to the artist, the public and belongs to the city of Paris. « A Dream Come True » by Bernard Arnault
A big thank you to Christelle du Plessis and Riccarda Geiselmann for the images supplied.
For other interesting artwork see: Peggy Guggenheim Collection